SMART COURISM AND SMART CITY GOALS: AN EXPLORATION/GUIDELINE OF THE IMPLEMENTATION OF TECHNOLOGIES FOR EXPERIENCE ENHANCING AND THEIR POTENTIAL TO INCREASE SUSTAINABILITY

ENISA SELMANAJ

Global tourism confronts multifaceted challenges, including socio-cultural, economic, and environmental factors. The current research, with a reference to Stuttgart, delves into technology integration for enriched experiences and sustainability, emphasizing a comprehensive, stakeholder-involved approach. Developed in collaboration with UpVisit startup, the study proposes an app as a tool. It underscores the significance of comprehending tourist behavior and stresses broader collaboration, particularly with the government, for an effective smart tourism strategy.